News from across
the Groupe

MBM recently worked with Trade Me to help it reclaim its #1 search position after it lost ground to global competitors in 2024 – building the media model around AI-led actioning, improved data quality, and insights built on 25 years of local behavioural data. The results were impressive: · Regained #1 search position · +10% paid search revenue YoY · 50M sessions (+25% vs target) · 299% ROAS · All achieved without matching global spend MBM Chief Digital Officer Emily Isle, alo

Lexus New Zealand, together with Saatchi & Saatchi New Zealand, launched the all-new Lexus RZ at this year's ASB Classic - the country’s first production car featuring yoke steering with steer‑by‑wire technology. This innovation allows for greater driving precision and sharper responsiveness. At the centre of the campaign was the ‘Lexus Rally of the Day’, which transformed Lexus’ tennis sponsorship into an interactive display of cutting-edge innovation - turning the tournamen

In a brand first, Saatchi & Saatchi Australia and NESCAFÉ have launched a Masterbrand campaign, ‘Make your world’, celebrating the small, shared coffee moments that bring people together. The campaign’s hero film centres on a grandfather who keeps calling his grandson over to fix things that don’t seem especially broken and between the quick repairs and the cups of coffee that follow, a deeper pattern emerges: these small requests are really invitations to connect. Avish Gord

Leo Australia and Insurer Suncorp have unveiled ‘Resilience Never Rests’, an extension of the brand’s long-term resilience platform, that acknowledges the uniquely dual nature of life in Queensland, a state defined equally by natural beauty and extreme weather. The campaign brings to life the reality of Queensland’s weather that locals know well: where paradise and volatility co-exist and can shift in an instant. It highlights the actions Queenslanders can take to prepare

Leo Australia and Red Rooster have launched a new brand platform, 'The Rooster's Calling', via a major campaign designed to reinvent Red Rooster's image and influence every customer touchpoint. . Documentary-style spots feature a range of characters, including local Australian musical talent and a cameo from former NRL star Jared Waerea-Hargreaves. To find the right talent, Leo’s wrote a love letter to the heartlands of Australia, seeking the people who make those places what

Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ - an immersive campaign crafted for true music fans at Laneway Festival 2026. Designed to celebrate die-hard fans - ‘the real ones’ - the campaign rewards those who know every lyric, queue early, and live for the music. ‘Laneway Loot’ kicked off with limited-edition street posters created in collaboration with Laneway artist Jack Irvine. These collectible posters, featuring elements

ALDI Australia has launched 'ALDIfy', an AI-driven digital hub that curates viral recipes and makes them instantly shoppable in-store at...

Westpac NZ and Saatchi & Saatchi NZ have teamed up to launch ‘Fear-Free Credit’, a horror-inspired campaign designed to show young people...

National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie...

One of Australia’s fastest growing ISPs, Superloop has launched its latest campaign to herald superior high-speed internet. Superloop’s...

Saatchi & Saatchi NZ, together with Spark Foundry NZ and Digitas NZ, launched the next chapter of Toyota’s brand platform ‘Let’s Go...

Demonstrating a commitment to boosting household resilience to extreme weather, Suncorp and Leo Australia have launched Haven. This...

Toyota Australia has launched the second phase of its ‘Every Step Matters’ brand campaign, reaffirming its steadfast commitment to...

Challenger ISP provider Superloop has announced the launch of its latest campaign, urging Australians to stand up to their expensive...

Avish Gordhan, Chief Creative Officer of Saatchi & Saatchi Australia and Vin Naidoo, General Manager of National Marketing at Toyota...

To coincide with the world’s biggest sporting event where speed is a crucial factor, internet provider Superloop is promoting its...

Johnnie Walker continues to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and...

This year’s Australian Effie Awards saw Saatchi & Saatchi, as part of the Neighbourhood, take home the Grand Effie for their “Life’s...

Partners and sponsors of the AFLW, Johnnie Walker, have worked with Leo Burnett Australia to celebrate the progress made in women’s sport...

Food, liquor and hardware supplier Metcash has re-appointed Starcom to its media strategy, planning and buying account in Australia....