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News from across
the Groupe


Leo Australia and Red Rooster launch new brand platform
Leo Australia and Red Rooster have launched a new brand platform, 'The Rooster's Calling', via a major campaign designed to reinvent Red Rooster's image and influence every customer touchpoint. . Documentary-style spots feature a range of characters, including local Australian musical talent and a cameo from former NRL star Jared Waerea-Hargreaves. To find the right talent, Leo’s wrote a love letter to the heartlands of Australia, seeking the people who make those places what
Feb 22


Lexus NZ and Saatchi & Saatchi NZ serve digital driving experience at the ASB Classic
Lexus New Zealand, together with Saatchi & Saatchi New Zealand, launched the all-new Lexus RZ at this year's ASB Classic - the country’s first production car featuring yoke steering with steer‑by‑wire technology. This innovation allows for greater driving precision and sharper responsiveness. At the centre of the campaign was the ‘Lexus Rally of the Day’, which transformed Lexus’ tennis sponsorship into an interactive display of cutting-edge innovation - turning the tournamen
Feb 4


ALDI launches 'ALDIfy' platform with Publicis Groupe Australia
ALDI Australia has launched 'ALDIfy', an AI-driven digital hub that curates viral recipes and makes them instantly shoppable in-store at...
Oct 8, 2025


Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ present ‘House of Credit Card Fears’
Westpac NZ and Saatchi & Saatchi NZ have teamed up to launch ‘Fear-Free Credit’, a horror-inspired campaign designed to show young people...
Oct 3, 2025


Leo Australia and AAMI launch 'The AAMI Driving Test'
National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie...
Oct 3, 2025


A shout out for super-fast internet. Superloop’s new campaign via Leo Australia, Zenith Media Sydney, and Digitas
One of Australia’s fastest growing ISPs, Superloop has launched its latest campaign to herald superior high-speed internet. Superloop’s...
Aug 28, 2025


Saatchi & Saatchi NZ unveils New Zealand as one big Toyota ad
Saatchi & Saatchi NZ, together with Spark Foundry NZ and Digitas NZ, launched the next chapter of Toyota’s brand platform ‘Let’s Go...
Aug 19, 2025


Suncorp, Leo Australia and PXP launch Haven - a first-of-its-kind digital tool to make Australian homes more resilient
Demonstrating a commitment to boosting household resilience to extreme weather, Suncorp and Leo Australia have launched Haven. This...
May 30, 2025


Saatchi & Saatchi and Spark Foundry spotlight Toyota's extensive dealer network
Toyota Australia has launched the second phase of its ‘Every Step Matters’ brand campaign, reaffirming its steadfast commitment to...
Feb 13, 2025


Leo Burnett and Zenith launch 'Don't Take It Lying Down' campaign for Superloop
Challenger ISP provider Superloop has announced the launch of its latest campaign, urging Australians to stand up to their expensive...
Nov 4, 2024


Saatchi & Saatchi and Toyota remind Australians You Don't Send a Ute To Do a HiLux Job
Avish Gordhan, Chief Creative Officer of Saatchi & Saatchi Australia and Vin Naidoo, General Manager of National Marketing at Toyota...
Oct 9, 2024


Leo Burnett and Zenith launch new Superloop campaign, 'Ads at Record Speeds'
To coincide with the world’s biggest sporting event where speed is a crucial factor, internet provider Superloop is promoting its...
Aug 1, 2024


Johnnie Walker hosts Mardi Gras Debutante Ball with Leo Burnett and Herd MSL
Johnnie Walker continues to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and...
Mar 14, 2024


Saatchi & Saatchi win Grand Effie for Arnott's' 'Life's Little Moments' via The Neighbourhood
This year’s Australian Effie Awards saw Saatchi & Saatchi, as part of the Neighbourhood, take home the Grand Effie for their “Life’s...
Oct 16, 2023


Johnnie Walker champion strides made in AFLW with Leo Burnett
Partners and sponsors of the AFLW, Johnnie Walker, have worked with Leo Burnett Australia to celebrate the progress made in women’s sport...
Sep 29, 2023


Starcom Australia retains Metcash
Food, liquor and hardware supplier Metcash has re-appointed Starcom to its media strategy, planning and buying account in Australia....
Aug 22, 2023


Starcom Australia retains P&G and Bega Group
Personal care and consumer products company P&G and FMCG giant Bega Group have re-appointed Starcom to their media strategy, planning and...
Jul 27, 2023


Visa celebrates FIFA Women’s World Cup in new campaign via Saatchi & Saatchi and Starcom
Visa, a world leader in digital payments, has launched a new integrated campaign across Australia and New Zealand to celebrate its 20...
Jul 14, 2023


Honda Australia launches first new nameplate in 20 years, ZR-V, via Leo Burnett and Zenith
To celebrate the launch of Honda Australia’s new medium sized SUV, Leo Burnett and Zenith Australia have released a cheeky new campaign,...
Jun 8, 2023


Lexus Australia's first ever All Electric Lexus RZ - Team One Australia
Lexus Australia is introducing its first ever All Electric Lexus RZ450e with the launch of ‘The reason is ready’, a new integrated...
Jun 2, 2023


Herd MSL and Publicis Groupe ANZ launch Elevate
Herd MSL Australia has launched an AI search service with Publicis Groupe called Elevate to help brands manage how they are described and trusted online, as search engines increasingly shape reputation, not just visibility. Developed in collaboration with search specialists from Publicis Groupe ANZ, Elevate is designed to enhance brand visibility, credibility, and consideration within AI-powered search environments. Skye Lambley, CEO at Herd MSL, stated, "AI search is increas
Mar 31


Publicis Media tops COMvergence Full Year New Business Barometer for 2025
COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.
Mar 29


Publicis Groupe promotes Jessica Farrell to Chief Talent Officer for Australia
Publicis Groupe ANZ announced the promotion of Jessica Farrell to the newly created role of Chief Talent Officer for Australia. Reporting to Pauly Grant, Chief Talent Officer ANZ & APAC, Farrell will partner closely with the Australian agencies and people leaders to continue to strengthen a connected, collaborative and high‑performing culture across the organisation. Jessica Farrell, Chief Talent Officer for Australia Pauly Grant, Publicis Groupe Chief Talent Officer ANZ &
Mar 18


Publicis Groupe ANZ launches Le Truc
Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br
Feb 18


Publicis Groupe Australia a standout in global 2025 results
Publicis Groupe announced its full year results for 2025 globally - with Publicis Groupe Australia delivering 9.5% growth in Q4 and 7.3% across 2025. Globally, Publicis Groupe delivered 5.9% organic growth in the December quarter and 5.6% for the full year, with solid FY performance across all regions: U.S. at +5.2%, Europe +4.2% and APAC at +5.8%. Australia, alongside China and India, was specifically highlighted as a regional growth engine. Read more here.
Feb 3


How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo
Dec 18, 2025


Saatchi & Saatchi appoints Chief Strategy Officer for Australia and New Zealand
Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T
Nov 21, 2025


Publicis Groupe opens the doors to ‘Le Checkpoint’ lounge at SXSW Sydney
In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy
Oct 19, 2025


Mars United Commerce releases ANZ Retail Media Report Card for H2 2025
Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...
Oct 1, 2025


Inside Publicis’ Le Dip Fundraising Extravaganza For Cancer Council
On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...
Sep 18, 2025
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