MBM & Trade Me reclaim Trade Me's #1 search position

MBM recently worked with Trade Me to help it reclaim its #1 search position after it lost ground to global competitors in 2024 – building the media model around AI-led actioning, improved data quality, and insights built on 25 years of local behavioural data.

The results were impressive:

· Regained #1 search position

· +10% paid search revenue YoY

· 50M sessions (+25% vs target)

· 299% ROAS

· All achieved without matching global spend

MBM Chief Digital Officer Emily Isle, along with Trade Me Head of Marketing and Customer Engagement Dean Napier, sat down with Mi3 to deep dive into the work.

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