Toyota HiLux and Saatchi & Saatchi Australia bring capability to life in a muddy dance-off

Toyota Australia and Saatchi & Saatchi Australia have launched ‘Mud Dance’, the latest instalment of the enduring ‘Don’t Send a Ute to Do a HiLux Job’ platform. 

The new campaign transforms a familiar demonstration of off-road capability into an unexpected piece of entertainment, as a convoy of utes slips, slides and twirls its way down a muddy hillside. 

Directed by Nick Kelly from MOFA and set to Mary Schneider’s unmistakable yodelling rendition of ‘The Blue Danube’, the hero film follows a group of hopeful campers attempting to reach a coveted campsite at the top of a slippery summit. As the other utes become reluctant partners in an increasingly elaborate dance-off, HiLux stays out of the performance and gets on with the job. 

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