‘We’re Not Going To Become A Synthetic Company’: Publicis Doubles Down On AI Training To ‘Remove Fear’

AI is creating new opportunities across the media and marketing industry, but unlocking its potential starts with building confidence among teams.

Speaking with B&T, Pauly Grant, Chief Talent Officer Publicis Groupe ANZ & APAC, shares how Publicis Groupe ANZ is helping its people experiment, adopt and apply AI in meaningful ways.

By combining training, practical application and responsible guardrails through PL.AI Ground, an ANZ hands-on, peer-led learning program, the Groupe is empowering people to make AI part of their everyday work.

Pauly Grant, Publicis Groupe ANZ Chief Talent Officer ANZ & APAC

"It's about having a really clear strategy around how we're tackling it," Pauly Grant, Chief Talent Officer ANZ & APAC, said.

"At Publicis we're not removing roles, we're removing tasks. We're not going to become a synthetic company.”

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