At Publicis Groupe, we’ve transformed from a traditional holding company model, to create a connected platform of companies and capabilities that don’t operate in silos, but instead multiply our efforts to unlock growth for our clients in a complex world.

Our connected platform is made possible by our unique commercial structure – having a single country P&L and Groupe CEO. What this means is we’re focused on building teams and solutions for our clients with their interests and ambitions at the heart of what we do.

The integration of Epsilon, Publicis Sapient and retail media business CitrusAd globally, along with our local acquisitions means we’re the only holding company in Australia and New Zealand that can genuinely deliver end-to-end marketing and digital business transformation solutions to clients.

More recently, our connected platform of companies in ANZ has grown to include sustainability consultancy Salterbaxter; leading e-commerce firm Balance Internet in Australia; award-winning media agency MBM and data marketing and CRM business Affinity ID (now Digitas) in New Zealand; and the launch Spark Foundry and our global PR network MSL in New Zealand.