A shout out for super-fast internet. Superloop’s new campaign via Leo Australia, Zenith Media Sydney, and Digitas

One of Australia’s fastest growing ISPs, Superloop has launched its latest campaign to herald superior high-speed internet. Superloop’s customers are famous for shouting out their speedy internet across social media and online forums; in celebration of this, and with Superloop recently being named Australia's fastest fixed network by Ookla SpeedTest, Leo Australia conceived the campaign with a typically witty and ‘of the internet’ tone that is true to the Superloop brand.

The campaign is led by the connected agency platform at Publicis Groupe including Leo, Zenith Media Sydney and Digitas.

Tommy Cehak, ECD Leo Australia says “As with anything in life, when you’re onto a good thing, you want to tell everyone. That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wifi password.”

Ben Colman, Chief Marketing Officer at Superloop says “What we love about this campaign is that the idea really originated with Superloop customers. We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”

Read more about the work here, and watch the TVC here.