How Publicis ANZ’s Hewitt, Riley, Bowman and Duncan Navigate Increasingly Complex Client Demands
In a recent conversation with B&T, Publicis Groupe ANZ's practice leads Imogen Hewitt, Dave Bowman, Maurice Riley and Neil Duncan share how the Groupe's connected model continues to evolve to meet changing client demands, powered by a decade of building the culture, trust and muscle memory needed to truly work as one team.
In a rapidly evolving market, the challenges clients face are more connected, more complex and increasingly difficult to solve in silos. As Hewitt says, "the baton can't be passed". Increasingly, that means bringing together different capabilities and expertise to solve client challenges from the outset.
From audience insight and Publicis Connected Identity, to creative excellence and production innovation, the Chief Creative Officer, Chief Data Officer, Chief Media Officer and Managing Director of Publicis Production explain how the most most effective solutions come when diverse capabilities unite around a shared client challenge.
Read the full interview here.
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