Leo Australia and Suncorp Insurance launch ‘Resilience Never Rests’ brand platform

Leo Australia and Insurer Suncorp have unveiled ‘Resilience Never Rests’, an extension of the brand’s long-term resilience platform, that acknowledges the uniquely dual nature of life in Queensland, a state defined equally by natural beauty and extreme weather. 

The campaign brings to life the reality of Queensland’s weather that locals know well: where paradise and volatility co-exist and can shift in an instant. It highlights the actions Queenslanders can take to prepare for these extremes, positioning resilience not as a reaction to disaster, but as the thread that helps Queenslanders move confidently between two realities. 

The storybook‑style stage play showcases the volatility of Queensland’s climate imagined through the eyes of a young girl as she embarks on her journey home, resilient to the extremes of the sunshine state. The approach eschews the category’s reliance on disaster tropes and creates something visually arresting and unexpected. 

Tim Woolford, ECD at Leo Australia, said “This campaign strikes a chord because of its truth – Queensland is beautiful, but living there has its challenges. This paradox is part of the defining experience of being a Queenslander. By holding both realities in the same frame, the work reflects what people experience every day. With Suncorp being a Queensland insurer, from Queensland, this was so important to represent."

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