Leo Australia and AAMI launch 'The AAMI Driving Test'

National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie drivers the chance to test and hone their skills. Created by Leo Australia, ‘The AAMI Driving Test (ADT)’ will see Aussie drivers square off against each other to secure the title of one of Australia’s safest drivers.

The competition kicked off at one of the country’s largest sporting events, the AFL Grand Final, and invites all Australian drivers aged 18 years and older to take part through the AAMI app – competing for thousands of dollars in prizes and, of course, bragging rights.

Suncorp Executive General Manager Brand and Customer Experience Mim Haysom says, "Dangerous driving, and in particular distracted driving, is an increasing problem on our roads which requires urgent attention. New AAMI research shows Australian drivers tend to believe they are safer behind the wheel when compared to other drivers. ADT puts that to the test and empowers all drivers with the knowledge and customised feedback to assess and improve their own behaviours while driving, with the aim of helping them avoid an accident from happening in the first place."

Executive Creative Director at Leo Australia Tim Woolford says, "Only in Australia could you turn a serious topic like road safety into a competition. That’s the beauty of this idea - it takes something fundamentally serious and gives it the energy of a national sport. The Driving Test was the creative idea we won the pitch with last year, and it has been many months of hard work from hundreds if not thousands of people to realise it. We’re incredibly grateful to partner with AAMI to build on their decades-long commitment to creating safer roads."

Read more about the work here, and watch the hero video here.