Suncorp, Leo Australia and PXP launch Haven - a first-of-its-kind digital tool to make Australian homes more resilient

Demonstrating a commitment to boosting household resilience to extreme weather, Suncorp and Leo Australia have launched Haven. This first-of-its-kind digital tool gives Australian homes a voice to talk about extreme weather risks and provide resilience tips to better protect their properties.

Haven uses property, location, weather, and natural peril risk data, allowing any homeowner in Australia to enter their address, see their weather risks, and receive a tailored video and downloadable resilience report for their home. It is the first time in Australia that expert data sources have come together to tackle Resilience, helping homeowners with knowledge and tools in the face of worsening extreme weather.

Ethical AI technology gives every home a voice in a tailored video that represents its age, providing homeowners with information about their risk to cyclones, bushfires, floods and storms, and tips on how to protect their homes from future events.

The experience is captured in a detailed interactive report, providing tailored, practical resilience tips relevant to each specific weather threat. You can experience Haven here.

Speaking to Campaign Asia Pacific, Suncorp EGM Brand & Customer Experience Mim Haysom and Leo Australia Chief Creative Officer Andy Fergusson discussed the two-year development, its complex technology systems and why Haven is an important step in helping Australians improve household resilience.

Mim Haysom, EGM Brand & Customer Experience at Suncorp, said, "Resilience is core to our DNA, and this isn't a one-off campaign—it's something we've been working on holistically for six years. We'll continue on that journey and work out our next great idea."

Andy Fergusson, Chief Creative Officer, Leo Australia, added, "What's interesting is that Suncorp's big projects centre around a big idea that's media-agnostic. Haven is that big idea. Our films are hardworking because the goal is to get people to the website and try it. We have a lot of 15-second spots and influencer content, but ultimately, they're simple and focused on the message: every home has a voice, find out about yours. That's our approach—centring on the idea and spreading it through every channel."

The work was created in collaboration with partners, including PXP Australia, Le Polish Bureau, Hogarth, and OMD.

Read the interview here and watch the film here.