ABC Kids and Leo Australia launch Sign & Seek to celebrate every episode of Bluey interpreted in Auslan

With every episode of Bluey becoming available in Australian Sign Language (Auslan), ABC Kids has partnered with Leo Australia to launch ‘Bluey's Auslan Sign & Seek’. The interactive viewing experience will follow the National Week of Deaf People 2026. The campaign was created in collaboration with ABC Creative, Ludo Studio, Deaf Connect, and narrated by the voice of Jack's Dad, beloved comedian Hamish Blake. 

Approximately 20,000 Australians use Auslan as their first language. The huge popularity of Bluey makes the much-loved show an ideal way to get hearing, Deaf and hard-of-hearing people to learn Auslan and spread awareness more broadly. ‘Bluey’s Auslan Sign & Seek’ is a shared experience for Deaf, hard of hearing and hearing families alike, demonstrating the powerful role accessibility can play in building belonging and connection for different lived experiences. 

The centrepiece of the campaign is the Bluey marathon weekend on ABC Kids (3^rd – 4^th October). On this weekend, iconic Bluey episodes will feature 24 gamified versions of the theme song. Each song replaces the familiar lyrics of the Bluey song with new, signed words. The words point to items viewers can spot within the episode to follow. Using the earworm of the Bluey music with a twist makes ‘Sign & Seek’ an easy and fun way for all viewers to easily absorb new Auslan signs. 

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