Toyota NZ’s D-RAVS become car reviewers in latest campaign from Saatchi & Saatchi NZ

Toyota New Zealand, Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ have brought back the award-winning Department of Recreations, Activities, Visits & Stuff (D-RAVS), this time giving the characters a new role: car reviewers.

Created to introduce the New-Gen RAV4 Plug-in Hybrid, D-RAVS RAViews sees the fictional recreation enthusiasts producing entertaining and useful reviews that appear alongside established automotive content across YouTube and social platforms. The move builds on the success of the original D-RAVS launch in 2024, which introduced the fictional department and its cast of humorous characters inspired by the RAV4, the original Recreation Activity Vehicle.

Through a partnership facilitated by Spark Foundry NZ with NZME, TV personality Sam Wallace will put the D-RAVS RAView to the test, taking the RAV4 through a series of real-world challenges to experience firsthand the qualities that earned it high praise.

Digitas New Zealand will then put their own spin on the format established by the D-RAVS. Shared across Toyota’s social and owned channels, the initiative gives customers the chance to playfully step into the world of the D-RAVS themselves, while helping other buyers make more informed decisions.

Read more here: Toyota NZ Continues Hilarious Department Of Recreations, Activities, Visits & Stuff Campaign Via Saatchi & Saatchi - B&T