Saatchi & Saatchi Australia and NESCAFÉ inspire the little moments that help people find common ground

In a brand first, Saatchi & Saatchi Australia and NESCAFÉ have launched a Masterbrand campaign, ‘Make your world’, celebrating the small, shared coffee moments that bring people together.

The campaign’s hero film centres on a grandfather who keeps calling his grandson over to fix things that don’t seem especially broken and between the quick repairs and the cups of coffee that follow, a deeper pattern emerges: these small requests are really invitations to connect.

Avish Gordhan, CCO at Saatchi & Saatchi Australia said: “The most powerful connections are rarely announced out loud. More often, they’re hidden inside everyday rituals and small acts of kindness. They're discovered in the moments when we look to find common ground with another person."

“In this story, every ‘broken’ thing is really just a charming excuse to connect. That felt incredibly human and true to the role NESCAFÉ already plays in people’s lives.”

Nestlé Head of Marketing (Beverages ANZ) Melissah Toomey said: “Sharing a coffee is one of those everyday rituals Aussies and Kiwis generally love - it’s where conversations open up, stories are shared and advice gets passed down across generations. The simple question of ‘coffee?’ is how Aussies and Kiwis have asked each other to spend time and connect with each other at home, and NESCAFÉ has been a huge part of that for over 80 years."

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