News from across
the Groupe

Leo Australia and Suncorp have won the prestigious Titanium Grand Prix, the highest honour in global creativity, at the Cannes Lions International Festival of Creativity for ‘Haven’. The agency was also named Regional Network of the Year for the Pacific (ANZ). Haven is an innovative digital tool designed to help Australian homeowners understand their properties’ vulnerability to extreme weather and how to protect it. Utilising Suncorp’s proprietary data, Haven draws from 12

Leo Australia and Insurer Suncorp have unveiled ‘Resilience Never Rests’, an extension of the brand’s long-term resilience platform, that acknowledges the uniquely dual nature of life in Queensland, a state defined equally by natural beauty and extreme weather. The campaign brings to life the reality of Queensland’s weather that locals know well: where paradise and volatility co-exist and can shift in an instant. It highlights the actions Queenslanders can take to prepare

MBM recently worked with Trade Me to help it reclaim its #1 search position after it lost ground to global competitors in 2024 – building the media model around AI-led actioning, improved data quality, and insights built on 25 years of local behavioural data. The results were impressive: · Regained #1 search position · +10% paid search revenue YoY · 50M sessions (+25% vs target) · 299% ROAS · All achieved without matching global spend MBM Chief Digital Officer Emily Isle, alo

Becoming a parent. Navigating a health diagnosis. Caring for a loved one.The moments that shape us most often arrive unexpectedly. That's why supporting our people goes beyond policies and programs. It's about showing up when it matters most, with practical help that enables people to navigate life's challenges with greater care and confidence. In this piece for NZ Marketing Magazine, we share how initiatives like Working with Cancer, Empowered Parents, Cub Care Days and incl

Lexus New Zealand, together with Saatchi & Saatchi New Zealand, launched the all-new Lexus RZ at this year's ASB Classic - the country’s first production car featuring yoke steering with steer‑by‑wire technology. This innovation allows for greater driving precision and sharper responsiveness. At the centre of the campaign was the ‘Lexus Rally of the Day’, which transformed Lexus’ tennis sponsorship into an interactive display of cutting-edge innovation - turning the tournamen

Mars United℠ Commerce ANZ, has released the latest ANZ Retail Media Report Card - an independent benchmark designed to help brands navigate a fast‑evolving retail media landscape. This sixth edition assesses 17 networks, adds five new entrants, and expands the framework with four new capabilities as the market shifts from rapid build to delivering real commercial outcomes. It also spotlights creator‑led commerce and explores how AI is reshaping planning, optimisation and crea

Growth is harder to find. Margins are tighter. And marketing leaders are under increasing pressure to prove how investment translates into business performance. In her latest op-ed for The Australian, Publicis Groupe ANZ Chief Media Officer Imogen Hewitt argues that, in this environment, effectiveness is no longer simply a virtue - it has become a foundation of the agency/client relationship. The article also highlights why the Effie Awards remain such an important benchmark

It's been a great start to 2026 for Publicis Groupe, with Q1 delivering +6.4% organic growth and +4.5% net revenue organic growth - another milestone in a sustained run of 20 consecutive quarters of industry outperformance, and #1 in global new business for the seventh year running. That momentum is translating strongly in our Australian business, which delivered +7.6% in Q1, contributing to overall Asia Pacific growth of +5.9%. It reflects the strength of our teams, our conn

New research from Publicis Groupe ANZ and TikTok has found that the median lifespan of a TikTok trend in Australia is just three days, with only 27% remaining relevant beyond two weeks. Yet those are often the trends that create the greatest opportunity for sustained relevance and growth. As reported by Mi3 Australia, the research reveals there is also a clear trans-Tasman difference. In Australia, self-transformation content shows strong staying power, while in New Zealand,

Publicis Groupe Australia has been awarded silver in the Australian Financial Review’s BOSS Best Places to Work for the media and marketing category – the only large company to make the top three. The Groupe was also recognised as the overall winner of the ‘Nurturing’ award across all industries. Bendelta, who partner with the AFR on the awards, use the BEING framework with five dimensions for assessing workplace culture – Belonging, Energising, Integrating, Nurturing and G

Herd MSL Australia has launched an AI search service with Publicis Groupe called Elevate to help brands manage how they are described and trusted online, as search engines increasingly shape reputation, not just visibility. Developed in collaboration with search specialists from Publicis Groupe ANZ, Elevate is designed to enhance brand visibility, credibility, and consideration within AI-powered search environments. Skye Lambley, CEO at Herd MSL, stated, "AI search is increas

COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.

Publicis Groupe ANZ announced the promotion of Jessica Farrell to the newly created role of Chief Talent Officer for Australia. Reporting to Pauly Grant, Chief Talent Officer ANZ & APAC, Farrell will partner closely with the Australian agencies and people leaders to continue to strengthen a connected, collaborative and high‑performing culture across the organisation. Jessica Farrell, Chief Talent Officer for Australia Pauly Grant, Publicis Groupe Chief Talent Officer ANZ &

Leo Australia and Red Rooster have launched a new brand platform, 'The Rooster's Calling', via a major campaign designed to reinvent Red Rooster's image and influence every customer touchpoint. . Documentary-style spots feature a range of characters, including local Australian musical talent and a cameo from former NRL star Jared Waerea-Hargreaves. To find the right talent, Leo’s wrote a love letter to the heartlands of Australia, seeking the people who make those places what

Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br

Publicis Groupe announced its full year results for 2025 globally - with Publicis Groupe Australia delivering 9.5% growth in Q4 and 7.3% across 2025. Globally, Publicis Groupe delivered 5.9% organic growth in the December quarter and 5.6% for the full year, with solid FY performance across all regions: U.S. at +5.2%, Europe +4.2% and APAC at +5.8%. Australia, alongside China and India, was specifically highlighted as a regional growth engine. Read more here.

Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo

Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T

In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy

ALDI Australia has launched 'ALDIfy', an AI-driven digital hub that curates viral recipes and makes them instantly shoppable in-store at...