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News from across
the Groupe


How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo
Dec 18, 2025


Saatchi & Saatchi appoints Chief Strategy Officer for Australia and New Zealand
Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T
Nov 21, 2025


Publicis Groupe opens the doors to ‘Le Checkpoint’ lounge at SXSW Sydney
In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy
Oct 19, 2025


ALDI launches 'ALDIfy' platform with Publicis Groupe Australia
ALDI Australia has launched 'ALDIfy', an AI-driven digital hub that curates viral recipes and makes them instantly shoppable in-store at...
Oct 8, 2025


Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ present ‘House of Credit Card Fears’
Westpac NZ and Saatchi & Saatchi NZ have teamed up to launch ‘Fear-Free Credit’, a horror-inspired campaign designed to show young people...
Oct 3, 2025


Leo Australia and AAMI launch 'The AAMI Driving Test'
National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie...
Oct 3, 2025


Mars United Commerce releases ANZ Retail Media Report Card for H2 2025
Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...
Oct 1, 2025


Inside Publicis’ Le Dip Fundraising Extravaganza For Cancer Council
On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...
Sep 18, 2025


Imogen Hewitt On "Recalibration" Of Media And Creative Relationships
Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result
Sep 18, 2025


Beyond efficiency - the opportunities reshaping production strategy
Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...
Sep 4, 2025


Publicis Groupe Australia launches Influential
Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...
Sep 2, 2025


A shout out for super-fast internet. Superloop’s new campaign via Leo Australia, Zenith Media Sydney, and Digitas
One of Australia’s fastest growing ISPs, Superloop has launched its latest campaign to herald superior high-speed internet. Superloop’s...
Aug 28, 2025


Saatchi & Saatchi NZ unveils New Zealand as one big Toyota ad
Saatchi & Saatchi NZ, together with Spark Foundry NZ and Digitas NZ, launched the next chapter of Toyota’s brand platform ‘Let’s Go...
Aug 19, 2025


Publicis Groupe Aotearoa shares new Data Intelligence Hub
Publicis Groupe Aotearoa has announced its new Data Intelligence Hub, consolidating data and technology services across its New Zealand...
Aug 8, 2025


Michael Rebelo on leadership stability in transformative times
As the industry faces a period of change driven by business transformation and the impact of AI, Publicis Groupe ANZ CEO Michael Rebelo ...
Aug 7, 2025


Subway’s 5-year Business Transformation With Team Fresh
Subway ANZ CMO Rodica Titeica joined the business back in 2020 with an ambition to turn around a decline in local relevance and...
Jul 29, 2025


How Zyrtec and Publicis Collective's focus on parental education pumped sales 24%
When Kenvue Australia's Zyrtec discovered 56 per cent of children in Australia suffer from allergies, but only one in five are...
Jul 29, 2025


Destigmatising cancer in the workplace
With 40% of Australians diagnosed with cancer each year of working age (20 - 64), it is vital for businesses to create a supportive and...
Jul 16, 2025


DEI: How Publicis ANZ is accelerating change with Jessica Farrell
In this candid Q&A for Little Black Book Australia , Publicis Groupe ANZ General Manager People & Culture - DE&I, Jessica Farrell ,...
Jul 9, 2025


How Nescafé and Herd MSL tapped into Gen Z 'hack culture'
How do brands connect with a generation that responds best to inspiration from those they trust? Herd MSL Executive Director Matt Ogilvie...
Jul 8, 2025


How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo
Dec 18, 2025


Saatchi & Saatchi appoints Chief Strategy Officer for Australia and New Zealand
Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T
Nov 21, 2025


Publicis Groupe opens the doors to ‘Le Checkpoint’ lounge at SXSW Sydney
In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy
Oct 19, 2025


Mars United Commerce releases ANZ Retail Media Report Card for H2 2025
Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...
Oct 1, 2025


Inside Publicis’ Le Dip Fundraising Extravaganza For Cancer Council
On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...
Sep 18, 2025


Imogen Hewitt On "Recalibration" Of Media And Creative Relationships
Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result
Sep 18, 2025


Beyond efficiency - the opportunities reshaping production strategy
Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...
Sep 4, 2025


Publicis Groupe Australia launches Influential
Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...
Sep 2, 2025


Publicis Groupe Aotearoa shares new Data Intelligence Hub
Publicis Groupe Aotearoa has announced its new Data Intelligence Hub, consolidating data and technology services across its New Zealand...
Aug 8, 2025


Michael Rebelo on leadership stability in transformative times
As the industry faces a period of change driven by business transformation and the impact of AI, Publicis Groupe ANZ CEO Michael Rebelo ...
Aug 7, 2025
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