Saatchi & Saatchi harnesses AI to achieve ‘unseen growth’

Known for more than 50 years for their 'Nothing is Impossible' philosophy, Saatchi & Saatchi Australia is targeting 'unseen growth,' helping clients to identify and unlock opportunities they didn't know existed.

While most organisations are focused on the efficiency gains AI can bring, Saatchi & Saatchi have deliberately focused on the opportunity that the combination of data, tech, creativity and AI can bring to accelerate growth.

Patrick Rowe, CEO of Saatchi & Saatchi Australia, says "Our job is to find growth. That's what we're here to do. That's new markets, new customers, new products, new ways of finding opportunity."

"Creativity is not enough. We need to build things to supercharge its impact. That's a role for technology, data and AI. Creativity is still extremely important, and obviously the core of what we do, but it's the environment we unleash it in that we've really started to focus on."

Leif Stromnes, CSO of Saatchi & Saatchi Australia says "The big thing we're jumping on is the coalition of this optimistic mindset meeting the unlimited potential of AI. Rather than AI defining our business, we're defining what we want to use AI for. Efficiency is important, but the other side of the equation is the real unlock for AI. Marketing isn't in the business of cutting its way to growth."

Underpinned by the data and tech capabilities of Publicis Groupe, the agency can leverage this to move upstream within client businesses to help define the areas where value is trapped.

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