News from across
the Groupe

Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br

Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo

Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T

In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy

Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...

On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...

Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result

Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...

Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...

Publicis Groupe Aotearoa has announced its new Data Intelligence Hub, consolidating data and technology services across its New Zealand...