Publicis Groupe ANZ CEO Michael Rebelo joined NINE Chief Marketing Officer Liana Dubois on the Talking Creativity podcast to discuss his experience judging the Creative Effectiveness category at the Cannes Lions International Festival of Creativity.
In this candid chat, recorded at the Advertising Council of Australia's This Way Up Festival, Rebelo shares his insights into the exemplary work that stood out from the rest and explains how the creative use of data is driving engagement and effectiveness.
"The heart of the Publicis Groupe strategy is about the integration of strategy [and] insight, and then applying that through either the creative practice or the media practice... What we're seeing is when you bring the business analytics from the media business, and you couple that with the strategic development process for brands and communications strategies, which usually happen in a creative agency, that can magnify the level of intellect and strategy development for both sides," Rebelo says.
Listen to the podcast here.
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