Spark Foundry Australia CEO Matthew Turl sat down with B&T's Arvind Hickman to discuss his successful first six months in the role.
In this far-reaching chat, Matt reflects on the agency's ongoing growth trajectory, its focus on driving diversity and the strength of Publicis Groupe's Connected Platform model and single country P&L in breaking down siloes.
“If you put someone in a silo, they are inclined to stay in their silos and less inclined to create linkages to the folks who work alongside them because they’re not engaged in the same delivery outcomes,” Turl said. “You could try and bring a number of agencies together but if you don’t remove that singular barrier around the way that the money flows, I’m not sure you’re ever going to get there.”
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