Publicis Groupe ANZ Chief Creative Officer, Dave Bowman, and Chief Media Officer, Imogen Hewitt, sat down with Campaign Asia to discuss how data is the key to truly measuring business impact.
The pair discussed how collaboration across data, creative and media makes for more effective, impactful work, and shared how, alongside Chief Data Officer Maurice Riley, they are continuing to deliver more comprehensive solutions for clients.
"We're getting to a place where cross-discipline thinking is thriving, and it's delivering outcomes far better than any one discipline could achieve alone," Bowman says.
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