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News from across
the Groupe


Cheers & Uber – MBM New Zealand
Creating a Mobile Messenger Bot to tackle NZ's binge-drinking culture Summary TACKLING NZ’S BINGE DRINKING CULTURE HEAD ON We needed to...
Dec 20, 2022


Subway ‘Cookiemas’ campaign - Publicis TeamFresh
Subway ANZ launched its 2022 ‘Cookiemas’ campaign, aimed at reminding consumers that for many people, Christmas can be one of the...
Nov 21, 2022


The Red Flag Effect - Publicis Worldwide & Starcom
In a pro bono campaign brought to life by Publicis agencies, Publicis Worldwide and Starcom – the ‘Red Flag Effect’ campaign aims to...
Oct 28, 2022


Arnott’s Masterbrand Campaign – Saatchi & Saatchi and The Neighbourhood
Arnott’s launched a masterbrand campaign to celebrate its much-loved and iconic sweet and savoury brands enjoyed by generations of...
Oct 17, 2022


Vitasoy - Leo Burnett and Starcom
Summary Vitasoy is one of the best examples of the power of the Publicis Connected Platform. Since 2021, the leading plant milk brand has...
Jun 15, 2022


Westpac - Spark Foundry and Performics
Summary Westpac decided to refresh its brand to better engage with millennials and Gen Z via a bold new look with the new brand platform...
Jun 15, 2022


Publicis Australia Releases 2025 Gender Pay Gap Report
Publicis Groupe Australia has published their third Gender Pay Gap Report for 2025. Gender equity is a strategic priority for Publicis Groupe globally, grounded in our Viva La Difference philosophy - a commitment to valuing difference, ensuring fairness and creating equitable access to opportunity for our people. Our gender pay gap is monitored on an ongoing basis, including: Analysing outcomes across role, level, discipline and location Considering both representation and re
6 hours ago


Publicis Groupe ANZ launches Le Truc
Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br
Feb 18


How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo
Dec 18, 2025


Saatchi & Saatchi appoints Chief Strategy Officer for Australia and New Zealand
Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T
Nov 21, 2025


Publicis Groupe opens the doors to ‘Le Checkpoint’ lounge at SXSW Sydney
In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy
Oct 19, 2025


Mars United Commerce releases ANZ Retail Media Report Card for H2 2025
Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...
Oct 1, 2025


Inside Publicis’ Le Dip Fundraising Extravaganza For Cancer Council
On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...
Sep 18, 2025


Imogen Hewitt On "Recalibration" Of Media And Creative Relationships
Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result
Sep 18, 2025


Beyond efficiency - the opportunities reshaping production strategy
Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...
Sep 4, 2025


Publicis Groupe Australia launches Influential
Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...
Sep 2, 2025
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