Summary
Vitasoy is one of the best examples of the power of the Publicis Connected Platform. Since 2021, the leading plant milk brand has enjoyed the full force of our network, partnering with three of our agency brands: Starcom (media), Leo Burnett (creative) and Herd MSL (PR).
In April last year, on World Earth Day, the team helped Vitasoy launch its new platform ‘Let’s Grow a Better World’. In what has been a truly transformational platform for the business, Vitasoy has galvanised its entire organisation and supply chain around a promise to do better for the planet through small, yet meaningful changes.
The platform was inspired by the insight that people want to do good for the planet but can often feel overwhelmed by the enormity of the problem. With a positive, hopeful, and celebratory tone of voice, Vitasoy celebrates those ‘everyday activists’ who are doing their bit with small, yet meaningful actions like drinking plant milk. The platform also signifies a commitment from Vitasoy to ‘grow a better world,’ with a long-term sustainability initiative to be announced in the coming months.
Outcomes
Today, thanks to a truly business-changing platform, Vitasoy is now outgrowing the rapidly expanding and highly-competitive plant milk category. Brand health has hit its highest point ever and the it remains Australia’s most iconic plant milk brand.
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