To celebrate the launch of Honda Australia’s new medium sized SUV, Leo Burnett and Zenith Australia have released a cheeky new campaign, ‘Keep ’Em Guessing’, that teases the fact that anybody could be driving the all-new Honda ZR-V model.
Celebrating the fact that because it’s a brand new model, the Honda ZR-V allows you to be an enigma, the campaign film introduces a troupe of curious neighbourhood characters all speculating on who the owner of the new Honda ZR-V parked in the driveway next door could be.
‘Keep ’Em Guessing’ will run nationally on broadcast television and will be supported by brand activations across owned, earned and paid channels including digital, social and OOH.
Honda General Manager - Customer Experience, Belinda Cusworth says: “This campaign is an important one for the Honda brand as it is the first brand-new Honda nameplate to be launched into the Australian market in 20 years. We are thrilled to be launching the brand-new Honda ZR-V, complementing Honda’s strong SUV offering for Australian consumers. The arrival of this vehicle comes at a time where we are seeing such a shift to the medium SUV segment.”
View the new Honda ‘Keep ’Em Guessing’ campaign film here.