Groupe News

In a recent conversation with B&T, Publicis Groupe ANZ's practice leads Imogen Hewitt, Dave Bowman, Maurice Riley and Neil Duncan share how the Groupe's connected model continues to evolve to meet changing client demands, powered by a decade of building the culture, trust and muscle memory needed to truly work as one team. (L-R) Neil Duncan; Imogen Hewitt; Maurice Riley and Dave Bowman In a rapidly evolving market, the challenges clients face are more connected, more comple

Publicis Groupe NZ announced the appointment of Jayde Hill as General Manager, People & Culture for Publicis Groupe New Zealand, recognising her significant contribution to the business over the past eight years. Since joining Publicis Groupe in 2018, Hill has held a number of leadership positions, most recently as Head of People & Culture NZ. In her new role, Hill will lead the Groupe's People & Culture approach across New Zealand into its next phase of growth, overseeing

In her latest article, Hilary Badger examines how the creator economy has evolved from an emerging marketing channel into a powerful creative force shaping modern brand building. As investment in creators continues to accelerate, she argues that the industry is moving beyond conversations about reach, follower counts and engagement towards a more sophisticated understanding of creativity, trust and long-term effectiveness. Badger explores how creators have developed their own

Influential Australia and Tik Tok's 'Enter the Group Chat' event addressed how creators and social-first thinking are shaping how brands show up, as challenger brands are putting more money into digital performance than ever before. Speaking on a panel, hosted by Influential Australia Creative Director Jenni Smith, Nariné Salmasi, General Manager of Marketing (ANZ) at Omoda Jaecoo said that social and influencers can help build trust for an unknown brand in a saturated market

In a recent conversation with AdNews Australia, Publicis Groupe ANZ leaders Michael Rebelo, Imogen Hewitt, Jason Tonelli, Patrick Rowe and Skye Lambley shared their perspectives on how long-term leadership unlocks meaningful transformation for clients, people and agency businesses. Across the discussion, one theme consistently stood out: trust. The leaders reflected on how trust, built over time, enables better decision-making, creates the confidence to navigate complexity an

Becoming a parent. Navigating a health diagnosis. Caring for a loved one.The moments that shape us most often arrive unexpectedly. That's why supporting our people goes beyond policies and programs. It's about showing up when it matters most, with practical help that enables people to navigate life's challenges with greater care and confidence. In this piece for NZ Marketing Magazine, we share how initiatives like Working with Cancer, Empowered Parents, Cub Care Days and incl

AI is creating new opportunities across the media and marketing industry, but unlocking its potential starts with building confidence among teams. Speaking with B&T, Pauly Grant, Chief Talent Officer Publicis Groupe ANZ & APAC, shares how Publicis Groupe ANZ is helping its people experiment, adopt and apply AI in meaningful ways. By combining training, practical application and responsible guardrails through PL.AI Ground, an ANZ hands-on, peer-led learning program, the Groupe

A proud night for Publicis Groupe ANZ at the 2026 Mumbrella Awards, taking home the inaugural Holding Company of the Year award. The award recognised the holding company with the strongest showing of shortlists and wins across the night. Congratulations also to Zenith Australia on being named Media Agency of the Year for the second time in three years, and to all the winners and shortlisted finalists across the Groupe. Michael Rebelo, CEO Publicis Groupe ANZ, said these achi

In his latest article for AdNews Australia, Publicis Groupe ANZ Chief Data Officer Maurice Riley explores why customer lifetime value among LBGTQ+ communities isn't won in Pride Month alone, and what brands stand to gain when inclusion moves beyond a once-a-year moment and becomes part of the everyday experience. Looking at signals in Publicis Groupe’s pseudonymised identity graph, analysing the aggregated and de-identified behaviour of more than 18 million Australians, Maur

Leo Australia and Suncorp have won the prestigious Titanium Grand Prix, the highest honour in global creativity, at the Cannes Lions International Festival of Creativity for ‘Haven’. The agency was also named Regional Network of the Year for the Pacific (ANZ). Haven is an innovative digital tool designed to help Australian homeowners understand their properties’ vulnerability to extreme weather and how to protect it. Utilising Suncorp’s proprietary data, Haven draws from 12

Mars United℠ Commerce ANZ, has released the latest ANZ Retail Media Report Card - an independent benchmark designed to help brands navigate a fast‑evolving retail media landscape. This sixth edition assesses 17 networks, adds five new entrants, and expands the framework with four new capabilities as the market shifts from rapid build to delivering real commercial outcomes. It also spotlights creator‑led commerce and explores how AI is reshaping planning, optimisation and crea

Growth is harder to find. Margins are tighter. And marketing leaders are under increasing pressure to prove how investment translates into business performance. In her latest op-ed for The Australian, Publicis Groupe ANZ Chief Media Officer Imogen Hewitt argues that, in this environment, effectiveness is no longer simply a virtue - it has become a foundation of the agency/client relationship. The article also highlights why the Effie Awards remain such an important benchmark

Publicis Groupe ANZ CEO Michael Rebelo sat down with Mi3 Australia for a partner Q&A discussing how the business has evolved since 2019, and what that means for clients. He outlines three clear priorities for 2026 and beyond, to continue the Groupe's compounding advantage: "First and foremost, we will continue being our clients’ Most Valuable Partner by driving business outcomes. We’ll do that through trust, integrity, creativity and by bringing an unparalleled level of inte

It's been a great start to 2026 for Publicis Groupe, with Q1 delivering +6.4% organic growth and +4.5% net revenue organic growth - another milestone in a sustained run of 20 consecutive quarters of industry outperformance, and #1 in global new business for the seventh year running. That momentum is translating strongly in our Australian business, which delivered +7.6% in Q1, contributing to overall Asia Pacific growth of +5.9%. It reflects the strength of our teams, our conn

New research from Publicis Groupe ANZ and TikTok has found that the median lifespan of a TikTok trend in Australia is just three days, with only 27% remaining relevant beyond two weeks. Yet those are often the trends that create the greatest opportunity for sustained relevance and growth. As reported by Mi3 Australia, the research reveals there is also a clear trans-Tasman difference. In Australia, self-transformation content shows strong staying power, while in New Zealand,

Publicis Groupe Australia has been awarded silver in the Australian Financial Review’s BOSS Best Places to Work for the media and marketing category – the only large company to make the top three. The Groupe was also recognised as the overall winner of the ‘Nurturing’ award across all industries. Bendelta, who partner with the AFR on the awards, use the BEING framework with five dimensions for assessing workplace culture – Belonging, Energising, Integrating, Nurturing and G

Herd MSL Australia has launched an AI search service with Publicis Groupe called Elevate to help brands manage how they are described and trusted online, as search engines increasingly shape reputation, not just visibility. Developed in collaboration with search specialists from Publicis Groupe ANZ, Elevate is designed to enhance brand visibility, credibility, and consideration within AI-powered search environments. Skye Lambley, CEO at Herd MSL, stated, "AI search is increas

Off the back of serving as the Creative Data, Innovation Jury President at Spikes Asia, Publicis Groupe ANZ Chief Data Officer Maurice Riley reflects on what it means to create truly innovative work. In his latest opinion article for Campaign Asia Pacific, Maurice challenges the industry’s fixation on launches, firsts, and big reveals, and asks a more important question: what happens after the hype fades? As he highlights, true innovation isn’t about what looks impressive on

COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.

Publicis Groupe ANZ announced the promotion of Jessica Farrell to the newly created role of Chief Talent Officer for Australia. Reporting to Pauly Grant, Chief Talent Officer ANZ & APAC, Farrell will partner closely with the Australian agencies and people leaders to continue to strengthen a connected, collaborative and high‑performing culture across the organisation. Jessica Farrell, Chief Talent Officer for Australia Pauly Grant, Publicis Groupe Chief Talent Officer ANZ &