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Groupe News


Publicis Groupe ANZ launches Le Truc
Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br
Feb 18


How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo
Dec 18, 2025


Saatchi & Saatchi appoints Chief Strategy Officer for Australia and New Zealand
Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T
Nov 21, 2025


Publicis Groupe opens the doors to ‘Le Checkpoint’ lounge at SXSW Sydney
In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy
Oct 19, 2025


Mars United Commerce releases ANZ Retail Media Report Card for H2 2025
Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...
Oct 1, 2025


Inside Publicis’ Le Dip Fundraising Extravaganza For Cancer Council
On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...
Sep 18, 2025


Imogen Hewitt On "Recalibration" Of Media And Creative Relationships
Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result
Sep 18, 2025


Beyond efficiency - the opportunities reshaping production strategy
Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...
Sep 4, 2025


Publicis Groupe Australia launches Influential
Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...
Sep 2, 2025


Publicis Groupe Aotearoa shares new Data Intelligence Hub
Publicis Groupe Aotearoa has announced its new Data Intelligence Hub, consolidating data and technology services across its New Zealand...
Aug 8, 2025


Michael Rebelo on leadership stability in transformative times
As the industry faces a period of change driven by business transformation and the impact of AI, Publicis Groupe ANZ CEO Michael Rebelo ...
Aug 7, 2025


Subway’s 5-year Business Transformation With Team Fresh
Subway ANZ CMO Rodica Titeica joined the business back in 2020 with an ambition to turn around a decline in local relevance and...
Jul 29, 2025


How Zyrtec and Publicis Collective's focus on parental education pumped sales 24%
When Kenvue Australia's Zyrtec discovered 56 per cent of children in Australia suffer from allergies, but only one in five are...
Jul 29, 2025


Destigmatising cancer in the workplace
With 40% of Australians diagnosed with cancer each year of working age (20 - 64), it is vital for businesses to create a supportive and...
Jul 16, 2025


DEI: How Publicis ANZ is accelerating change with Jessica Farrell
In this candid Q&A for Little Black Book Australia , Publicis Groupe ANZ General Manager People & Culture - DE&I, Jessica Farrell ,...
Jul 9, 2025


How Nescafé and Herd MSL tapped into Gen Z 'hack culture'
How do brands connect with a generation that responds best to inspiration from those they trust? Herd MSL Executive Director Matt Ogilvie...
Jul 8, 2025


Publicis Groupe ANZ appoints Matt Houltham CEO of Starcom Australia
Publicis Groupe ANZ announces today the appointment of Matt Houltham as CEO of Starcom Australia . He will commence in the new role in...
Jun 11, 2025


How Publicis Groupe is supporting parents and carers
In an industry where an increasing number of parents are considering leaving, Publicis Groupe is committed to creating a supportive...
Jun 10, 2025


How Leo Australia is driving ambitious, effective and non-traditional work for clients
CEO Clare Pickens, Chief Strategy Officer Cath King and Chief Creative Officer Andy Fergusson sat down with B&T to discuss the...
May 12, 2025


NRMA is driving record membership growth via its 'We're For' brand platform in collaboration with Saatchi & Saatchi
The NRMA has reported a surge in new memberships across its roads and rewards brands off the back of its "We're for" brand platform,...
Apr 23, 2025
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