Publicis Media tops COMvergence Full Year New Business Barometer for 2025

COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand.

In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.

Michael Rebelo, Publicis Groupe ANZ CEO, said: “Our media practice across Australia and New Zealand has built real momentum over time, driven by a relentless focus on our clients, capability enhancement, talent magnetism and innovation in data and technology. These results are not just reflective of new business won but also how we are retaining our current clients. For that, I am incredibly proud of our media leaders and teams." 

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