News from across
the Groupe

Mars United℠ Commerce ANZ, has released the latest ANZ Retail Media Report Card - an independent benchmark designed to help brands navigate a fast‑evolving retail media landscape. This sixth edition assesses 17 networks, adds five new entrants, and expands the framework with four new capabilities as the market shifts from rapid build to delivering real commercial outcomes. It also spotlights creator‑led commerce and explores how AI is reshaping planning, optimisation and crea

Growth is harder to find. Margins are tighter. And marketing leaders are under increasing pressure to prove how investment translates into business performance. In her latest op-ed for The Australian, Publicis Groupe ANZ Chief Media Officer Imogen Hewitt argues that, in this environment, effectiveness is no longer simply a virtue - it has become a foundation of the agency/client relationship. The article also highlights why the Effie Awards remain such an important benchmark

It's been a great start to 2026 for Publicis Groupe, with Q1 delivering +6.4% organic growth and +4.5% net revenue organic growth - another milestone in a sustained run of 20 consecutive quarters of industry outperformance, and #1 in global new business for the seventh year running. That momentum is translating strongly in our Australian business, which delivered +7.6% in Q1, contributing to overall Asia Pacific growth of +5.9%. It reflects the strength of our teams, our conn

New research from Publicis Groupe ANZ and TikTok has found that the median lifespan of a TikTok trend in Australia is just three days, with only 27% remaining relevant beyond two weeks. Yet those are often the trends that create the greatest opportunity for sustained relevance and growth. As reported by Mi3 Australia, the research reveals there is also a clear trans-Tasman difference. In Australia, self-transformation content shows strong staying power, while in New Zealand,

Publicis Groupe Australia has been awarded silver in the Australian Financial Review’s BOSS Best Places to Work for the media and marketing category – the only large company to make the top three. The Groupe was also recognised as the overall winner of the ‘Nurturing’ award across all industries. Bendelta, who partner with the AFR on the awards, use the BEING framework with five dimensions for assessing workplace culture – Belonging, Energising, Integrating, Nurturing and G

Herd MSL Australia has launched an AI search service with Publicis Groupe called Elevate to help brands manage how they are described and trusted online, as search engines increasingly shape reputation, not just visibility. Developed in collaboration with search specialists from Publicis Groupe ANZ, Elevate is designed to enhance brand visibility, credibility, and consideration within AI-powered search environments. Skye Lambley, CEO at Herd MSL, stated, "AI search is increas

COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.

Publicis Groupe ANZ announced the promotion of Jessica Farrell to the newly created role of Chief Talent Officer for Australia. Reporting to Pauly Grant, Chief Talent Officer ANZ & APAC, Farrell will partner closely with the Australian agencies and people leaders to continue to strengthen a connected, collaborative and high‑performing culture across the organisation. Jessica Farrell, Chief Talent Officer for Australia Pauly Grant, Publicis Groupe Chief Talent Officer ANZ &

Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br

Publicis Groupe announced its full year results for 2025 globally - with Publicis Groupe Australia delivering 9.5% growth in Q4 and 7.3% across 2025. Globally, Publicis Groupe delivered 5.9% organic growth in the December quarter and 5.6% for the full year, with solid FY performance across all regions: U.S. at +5.2%, Europe +4.2% and APAC at +5.8%. Australia, alongside China and India, was specifically highlighted as a regional growth engine. Read more here.