Mars United Commerce releases ANZ Retail Media Report Card for H2 2025

Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the dynamic retail media landscape in Australia and New Zealand. As the industry races to meet evolving advertiser demands, this report highlights the strengths and challenges faced by networks and anticipates the next phase of competitive evolution.

Kelly Wearmouth, Managing Director ANZ, Mars United, says: "It is encouraging to see networks responding to advertisers and agencies with more transparent and robust reporting. The Report Card itself is one mechanism driving transparency, but the real opportunity will come as networks share more openly and collaborate more deeply."

Kelly Wearmouth, Managing Director ANZ, Mars United

Cameron Porter, Commerce Planning Director ANZ, Mars United, adds: "We’ve seen big strides in the past six months, but two big challenges are now firmly on the horizon. Creative optimisation and AI. Retail media needs to apply the same rigour to creative effectiveness to meet its brand building promise, and AI will only accelerate that need, reshaping both creative optimisation and the shopper journey itself."

Cameron Porter, Commerce Planning Director ANZ, Mars United

You can download the full report here.