Beyond efficiency - the opportunities reshaping production strategy
- hollyfraser92
- Sep 4
- 1 min read
Automation and efficiency are critical first steps – but not the end game.
Neil Duncan, Managing Director of Publicis Production, sat down with Little Black Book to share how our teams are helping clients move beyond automation to unlock experimentation, relevance, and impact. From AI-powered storytelling to scalable design systems, production is now central to business transformation.
Read the full article here.


