Imogen Hewitt On "Recalibration" Of Media And Creative Relationships

Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt, unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ, exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career.

Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer

On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result is not just cohesive storytelling - it’s strategic precision… The future isn’t about one discipline absorbing the other. It’s about building connected models that respect expertise while enabling fluid collaboration.”

Read the full interview here.