Publicis Groupe Australia launches Influential

Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands connect with culture, creators, and commerce.

Built on a foundation of data, technology and cultural creativity, Influential unites Publicis Groupe Australia’s media, creative and communications capabilities into a single, end-to-end solution for social and influencer marketing.

Skye Lambley, left, and Cat Wilkinson, right

Led by Influence Practice CEO Skye Lambley and newly appointed GM Cat Wilkinson, Influential delivers a truly connected approach to brand strategy, creative, media, data and technology.

On the launch, Cat Wilkinson commented: “We can bring the best of the creative and the strategy side of the thinking with the best of the media measurement, and that’s a key piece. It’s difficult to pull those pieces together if you’re not in a scenario, like our group proposition. Being able to put those things together is what makes the Influential offering so compelling.”

Publicis Groupe ANZ CEO Michael Rebelo added that the launch meant the Groupe is now “Australia’s most connected influencer and social agency.”

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