Publicis Groupe ANZ launches Le Truc

Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models.

Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to briefs across Publicis Groupe’s network of agencies, the name Le Truc comes from the French term “the thingamajig” – capturing the spirit of ideas that only emerge when diverse minds work together.

Le Truc ANZ will be led by Dave Bowman, Chief Creative Officer of Publicis Groupe ANZ, alongside Executive Creative Directors Katrina Alvarez-Jarratt and Iain Nealie.

L-R - Iain Nealie, Katrina Alvarez-Jarratt, Dave Bowman, and Michael Rebelo. 

Dave Bowman said, "Le Truc is a shapeshifting creative collective that brings different thinkers together to solve problems requiring a new kind of approach. It adds firepower without stepping on toes and opens the door to new types of work."

Publicis Groupe ANZ CEO Michael Rebelo added: “The shape of this collective will help Publicis Groupe ANZ unlock exponential creative opportunities for our clients and agency brands, giving us another format to bring creativity to our clients’ business challenges.”

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