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ANZ
News from across
the Groupe
MBM & Trade Me reclaim Trade Me's #1 search position
MBM recently worked with Trade Me to help it reclaim its #1 search position after it lost ground to global competitors in 2024 – building the media model around AI-led actioning, improved data quality, and insights built on 25 years of local behavioural data. The results were impressive: · Regained #1 search position · +10% paid search revenue YoY · 50M sessions (+25% vs target) · 299% ROAS · All achieved without matching global spend MBM Chief Digital Officer Emily Isle, alo
Jul 29
Publicis Australia smashes growth
It's been a great start to 2026 for Publicis Groupe, with Q1 delivering +6.4% organic growth and +4.5% net revenue organic growth - another milestone in a sustained run of 20 consecutive quarters of industry outperformance, and #1 in global new business for the seventh year running. That momentum is translating strongly in our Australian business, which delivered +7.6% in Q1, contributing to overall Asia Pacific growth of +5.9%. It reflects the strength of our teams, our conn
Apr 15
Publicis Media tops COMvergence Full Year New Business Barometer for 2025
COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.
Mar 29
Influential Australia and TikTok host 'Enter the Group Chat' event
Influential Australia and Tik Tok's 'Enter the Group Chat' event addressed how creators and social-first thinking are shaping how brands show up, as challenger brands are putting more money into digital performance than ever before. Speaking on a panel, hosted by Influential Australia Creative Director Jenni Smith, Nariné Salmasi, General Manager of Marketing (ANZ) at Omoda Jaecoo said that social and influencers can help build trust for an unknown brand in a saturated market
Aug 6
Why Publicis sees leadership continuity as a competitive edge
In a recent conversation with AdNews Australia, Publicis Groupe ANZ leaders Michael Rebelo, Imogen Hewitt, Jason Tonelli, Patrick Rowe and Skye Lambley shared their perspectives on how long-term leadership unlocks meaningful transformation for clients, people and agency businesses. Across the discussion, one theme consistently stood out: trust. The leaders reflected on how trust, built over time, enables better decision-making, creates the confidence to navigate complexity an
Aug 5
Support through life’s defining moments: Publicis Groupe NZ’s commitment to staff
Becoming a parent. Navigating a health diagnosis. Caring for a loved one.The moments that shape us most often arrive unexpectedly. That's why supporting our people goes beyond policies and programs. It's about showing up when it matters most, with practical help that enables people to navigate life's challenges with greater care and confidence. In this piece for NZ Marketing Magazine, we share how initiatives like Working with Cancer, Empowered Parents, Cub Care Days and incl
Jul 30
‘We’re Not Going To Become A Synthetic Company’: Publicis Doubles Down On AI Training To ‘Remove Fear’
AI is creating new opportunities across the media and marketing industry, but unlocking its potential starts with building confidence among teams. Speaking with B&T, Pauly Grant, Chief Talent Officer Publicis Groupe ANZ & APAC, shares how Publicis Groupe ANZ is helping its people experiment, adopt and apply AI in meaningful ways. By combining training, practical application and responsible guardrails through PL.AI Ground, an ANZ hands-on, peer-led learning program, the Groupe
Jul 23
Publicis ANZ takes Holdco of the Year at 2026 Mumbrella Awards
A proud night for Publicis Groupe ANZ at the 2026 Mumbrella Awards, taking home the inaugural Holding Company of the Year award. The award recognised the holding company with the strongest showing of shortlists and wins across the night. Congratulations also to Zenith Australia on being named Media Agency of the Year for the second time in three years, and to all the winners and shortlisted finalists across the Groupe. Michael Rebelo, CEO Publicis Groupe ANZ, said these achi
Jul 23
Rethinking Pride: Because customer lifetime value isn’t won in June alone
In his latest article for AdNews Australia, Publicis Groupe ANZ Chief Data Officer Maurice Riley explores why customer lifetime value among LBGTQ+ communities isn't won in Pride Month alone, and what brands stand to gain when inclusion moves beyond a once-a-year moment and becomes part of the everyday experience. Looking at signals in Publicis Groupe’s pseudonymised identity graph, analysing the aggregated and de-identified behaviour of more than 18 million Australians, Maur
Jul 1
Leo Australia wins Titanium Grand Prix at Cannes Lions for Suncorp ‘Haven’
Leo Australia and Suncorp have won the prestigious Titanium Grand Prix, the highest honour in global creativity, at the Cannes Lions International Festival of Creativity for ‘Haven’. The agency was also named Regional Network of the Year for the Pacific (ANZ). Haven is an innovative digital tool designed to help Australian homeowners understand their properties’ vulnerability to extreme weather and how to protect it. Utilising Suncorp’s proprietary data, Haven draws from 12
Jun 26
Mars United Commerce release H1 2026 ANZ Retail Media Report Card
Mars United℠ Commerce ANZ, has released the latest ANZ Retail Media Report Card - an independent benchmark designed to help brands navigate a fast‑evolving retail media landscape. This sixth edition assesses 17 networks, adds five new entrants, and expands the framework with four new capabilities as the market shifts from rapid build to delivering real commercial outcomes. It also spotlights creator‑led commerce and explores how AI is reshaping planning, optimisation and crea
May 22
Why marketers are doubling down on ‘compound effectiveness’
Growth is harder to find. Margins are tighter. And marketing leaders are under increasing pressure to prove how investment translates into business performance. In her latest op-ed for The Australian, Publicis Groupe ANZ Chief Media Officer Imogen Hewitt argues that, in this environment, effectiveness is no longer simply a virtue - it has become a foundation of the agency/client relationship. The article also highlights why the Effie Awards remain such an important benchmark
May 4
Michael Rebelo on driving growth through stability and connected intelligence and culture
Publicis Groupe ANZ CEO Michael Rebelo sat down with Mi3 Australia for a partner Q&A discussing how the business has evolved since 2019, and what that means for clients. He outlines three clear priorities for 2026 and beyond, to continue the Groupe's compounding advantage: "First and foremost, we will continue being our clients’ Most Valuable Partner by driving business outcomes. We’ll do that through trust, integrity, creativity and by bringing an unparalleled level of inte
May 4
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