News from across
the Groupe

Herd MSL Australia has launched an AI search service with Publicis Groupe called Elevate to help brands manage how they are described and trusted online, as search engines increasingly shape reputation, not just visibility. Developed in collaboration with search specialists from Publicis Groupe ANZ, Elevate is designed to enhance brand visibility, credibility, and consideration within AI-powered search environments. Skye Lambley, CEO at Herd MSL, stated, "AI search is increas

COMvergence announced the Full Year New Business Barometer rankings for 2025, with Publicis Media first across both Australia and New Zealand. In Australia, Publicis Media ranked #1 both including and excluding retentions, with Zenith placed #1 including retentions, and Spark Foundry, Atomic 212 and Starcom all featuring in the top 10. In New Zealand, Publicis Media ranked #1 excluding retentions, with MBM coming in first across the board - including and excluding retentions.

Publicis Groupe ANZ announced the promotion of Jessica Farrell to the newly created role of Chief Talent Officer for Australia. Reporting to Pauly Grant, Chief Talent Officer ANZ & APAC, Farrell will partner closely with the Australian agencies and people leaders to continue to strengthen a connected, collaborative and high‑performing culture across the organisation. Jessica Farrell, Chief Talent Officer for Australia  Pauly Grant, Publicis Groupe Chief Talent Officer ANZ &

Publicis Groupe ANZ has announced the launch of Le Truc, a creative collective designed for ambitious, multidisciplinary engagements that go beyond the structure of traditional advertising models. Originally founded in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one, Le Truc now brings that philosophy to Australia and New Zealand with a distinct local lens. Comprised of an elite team of creatives who add firepower to br

Publicis Groupe announced its full year results for 2025 globally - with Publicis Groupe Australia delivering 9.5% growth in Q4 and 7.3% across 2025. Globally, Publicis Groupe delivered 5.9% organic growth in the December quarter and 5.6% for the full year, with solid FY performance across all regions: U.S. at +5.2%, Europe +4.2% and APAC at +5.8%. Australia, alongside China and India, was specifically highlighted as a regional growth engine. Read more here.

Publicis Groupe ANZ CEO Michael Rebelo recently spoke with Campaign Asia-Pacific Asia about how the AI revolution has brought our industry to an interesting crossroads - and discussed how connecting intelligence, innovation, and creativity can unlock new opportunities and provide meaningful outcomes for clients at scale. Read the full article here . Publicis Groupe ANZ CEO Michael Rebelo

Saatchi & Saatchi Australia and New Zealand have announced the appointment of Leif Stromnes as Chief Strategy Officer, a critical role that will shape the agency’s future-facing strategic vision. Leif is an award-winning strategy leader with more than 30 years’ experience accelerating clients’ business growth across local and international markets. Working closely with Chief Creative Officers Mandie van der Merwe and Avish Gordhan, as well as NZ Executive Strategy Director T

In partnership with Reddit, Publicis Sapient and AWS, Publicis Groupe ANZ hosted the ‘Le Checkpoint’ lounge at SXSW Sydney 2025 – a curated space designed to help brands take the next step in their tech and marketing transformation journey. A mix of client events, interactive demonstrations and even game shows featured in the lounge throughout the week. The curated talks included keynotes by Matthew Gerrard, International Head of Creative Strategy at Reddit; and Selim Unlusoy

Mars United have released the 5th edition of their ANZ Retail Media Report Card, providing an essential performance benchmark for the...

On Daffodil Day (21 August), our ANZ Publicis Groupe leaders took the 'Le Dip' challenge, braving ice baths to raise funds for the vital...

Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt , unpacked the recalibration of media and creative partnerships in conversation with Little Black Book ANZ , exploring operational connectivity, creativity in channel, AI-powered workflows and leadership lessons from her 25-year career. Imogen Hewitt, Publicis Groupe ANZ Chief Media Officer On the relationship between creative and media, Hewitt said: “When creative and media thinking are developed in tandem, the result

Automation and efficiency are critical first steps – but not the end game. Neil Duncan, Managing Director of Publicis Production, sat...

Publicis Groupe Australia has announced the launch of Influential, a new influencer and social agency designed to evolve how brands...

Publicis Groupe Aotearoa has announced its new Data Intelligence Hub, consolidating data and technology services across its New Zealand...

As the industry faces a period of change driven by business transformation and the impact of AI, Publicis Groupe ANZ CEO Michael Rebelo ...

Subway ANZ CMO Rodica Titeica joined the business back in 2020 with an ambition to turn around a decline in local relevance and...

When Kenvue Australia's Zyrtec discovered 56 per cent of children in Australia suffer from allergies, but only one in five are...

With 40% of Australians diagnosed with cancer each year of working age (20 - 64), it is vital for businesses to create a supportive and...

In this candid Q&A for Little Black Book Australia , Publicis Groupe ANZ General Manager People & Culture - DE&I, Jessica Farrell ,...

How do brands connect with a generation that responds best to inspiration from those they trust? Herd MSL Executive Director Matt Ogilvie...