Michael Rebelo, CEO of Publicis Groupe ANZ, shared his perspective with AdNews on 2023 as the 'Year of the Chicanes' for the media, marketing and advertising industry.
"As we round the corner to 2024 there is no doubt that we will continue to face more twists and turns...Adaptability, dexterity, creativity and having a forensic focus are absolutely critical to our success. So, while 2024 will bring its own challenges, I believe the industry has spent the last 12 months gearing up to take them head on. I know we have at Publicis." Michael said.
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