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Leo Burnett's Catherine King explores how creativity, curiosity and courage can drive brand success

Catherine King, Chief Strategy Officer at Leo Burnett, joined James Barrow on his podcast 'The B Side' to discuss how the combination of creativity, curiosity and courage can drive brand success in today's complex marketing landscape.


The pair talked about the importance of believability, product authenticity, and trust for brands to connect with their audience better. They also explored Cath's fascinating career path and how her background has influenced her advertising industry experience to date.



Listen to the podcast here.


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