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Dave Bowman, Publicis Groupe ANZ Chief Creative Officer, on why he's upbeat about the industry

Publicis Groupe ANZ Chief Creative Officer Dave Bowman sat down with Little Black Book to discuss his move back to Adland in early 2023 after five years working in tech.

Dave talks about returning to an industry that's "leaner, faster and more agile". “I always felt I was learning, which is great, but eventually I just missed the energy of the business that I’m back in, there’s an urgency about that."

Read the interview to hear about how he arrived at a future-facing Publicis Groupe and an industry "full of resourceful, eager fighters."

Talking about using AI to engage with people in new ways, Dave said, "I feel like the more we can tap back into culture and actually what drives it and hold ourselves a bit more accountable to what work we’re putting into that world, then the more fun it’s going to be and the better the output.”

Read the full article here.


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