In an end-of-year perspective for AdNews, Dan Tintner, Managing Director of Razorfish Australia, looks at the ever-evolving privacy landscape in Australia and the challenges marketers, media agencies, and clients are likely to face in 2025.
"As we move into a new year, embracing data privacy as a core business principle can not only mitigate risks, but also build stronger relationships with customers based on trust and transparency.
"In an increasingly privacy-conscious world, those who prioritise data protection will emerge as leaders and drive a better customer experience for their brand."
Read the article in full here.
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