Zenith CEO Jason Tonelli sat down with Mi3 Australia to reveal how the agency's focus on investment, imagination and insight is allowing Zenith to set itself apart as a 'media agency focused squarely on media'.
In this feature interview, Tonelli explains how Zenith's focus on 'doing media, really well' is market and marketer-driven, with pitch consultants and clients noting a gap in the market.
“That was an ‘aha moment’ for the leadership team,” he says. “We’ve just got to do media bloody well, because that’s what clients want.”
Read the full article here.