The Neighbourhood and Arnott's on what makes a high-performing integrated agency model

In this candid chat with Trinity P3 Global Marketing Management Consultancy’s Darren Woolley, Jenni Dill, Chief Marketing Officer of The Arnott's Group, Toby Aldred, Managing Director of Saatchi & Saatchi Australia and Chief Client Officer of the Neighbourhood, and Imogen Hewitt, Chief Media Officer of Publicis Groupe ANZ and Spark Foundry ANZ CEO, share how the Neighbourhood integrated model has evolved over six years of trust building and open dialogue to deliver Arnott's strong business results – and a Grand Effie.

"The integrated model allows us to have positive, proactive conversations about what the business problem is and what the business needs, to then figure out the right solutions. These solutions can be different over time, so it allows the relationship to grow…" says Jenni Dill, Chief Marketing Officer of The Arnott's Group.

Listen to the podcast in full here.