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The four metrics that form the guiding light of Spark Foundry


Mediaweek sat down with Spark Foundry's CEO Imogen Hewitt and Chief Strategy Officer Caroline Hugall recently to discover the winning formula that has delivered double-digit growth for the agency four years running.


“We are less interested in flashy awards, and much more interested in clients that say we’ve driven the best results that they’ve had in the last quarter, the last year, or the last 10 years. It is a much more compelling thing for us to be talking about the difference that we’re making commercially to a client’s bottom line," says Hewitt.


"We will keep our eye on four metrics – growth, sustainable client relationships, really happy people, and the underlying commercials of our business – those fundamentals won’t change."


Read the full article here.

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