Publicis Groupe ANZ Chief Media Officer and Spark Foundry ANZ CEO Imogen Hewitt spoke with industry consultant Greg (Sparrow) Graham recently about her new role and the year ahead in media.
Imogen shares her priorities for 2024, how she stays ahead of the ever-evolving world of media and a few tips and tricks on building long-term trust with clients.
"[I find the best way to build trust is] by being honest, always. Admitting to what I don't know and not pretending otherwise. Being genuinely, deeply curious about how our clients' businesses work and authentically who I am. No pretence."
Read the full interview here.