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Small moments remind Australians of Arnott’s much-loved biscuit brands

In a sit-down chat with The Australian, Chief Client Officer of The Neighbourhood Toby Aldred, Spark Foundry CEO Imogen Hewitt and Arnott's Group Chief Marketing Officer Jenni Dill talk to the success of the brand's latest masterbrand campaign, 'Little Moments'.

"Arnott’s, for over 150 years, is dotted with all these little rituals that happen around having a cup of tea with your mum or playing outside with your daughter... We set out to reflect these modern rituals, bring the brand up to date and create new moments in which it can appear in people’s lives," explains Aldred.

By focusing on Aussies' daily rituals, the 'Little Moments' campaign, with creative by Saatchi & Saatchi, achieved a return-on-investment that's put Arnott's in the top 10 per cent of fast-moving-consumer-goods (FMCG) campaigns.

Read the full case study on the campaign here.


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