Skye Lambley on the high stakes of sustainability strategy and what happens when PR takes the lead

Skye Lambley, CEO of Herd MSL and Salterbaxter, joined Darren Woolley on his Managing Marketing podcast to discuss what's at stake for businesses that fail to incorporate sustainability into their strategy and operations. They also delved into the world of Comms and PR, breaking down brand versus reputation and why public relations should never be an afterthought.