In this interview with Campaign Brief, Toby Aldred, General Manager at Saatchi & Saatchi and Chief Client Partner at The Neighbourhood, discusses his leadership style, using creativity to help businesses fulfil their ambitions and objectives and solving day-to-day impossibles. He also talks about the continued success and growth of the connected platform model for The Arnott's Group and their recent Grand Effie win.
"We specialise in powerful creative platforms that are designed to run not just through a marketing campaign but through the very business itself. Campaigns that connect with real-world Aussies, front-line employees and back-office executives and a strong enough idea that it can be executed at scale, from screen to influencer to wobbler. This level of ambition comes directly out of our Nothing is impossible belief. That’s our legacy, and we’re really proud of it."
Read the full interview here.