In this candid interview with Campaign Brief, Saatchi & Saatchi New Zealand CEO Mark Cochrane and CCO Steve Cochran open up about the agency's growth, the client challenges they're focused on and how they're maintaining and building upon the iconic Saatchi & Saatchi brand.
"With our clients, we strive to chase big impactful ideas, believe that 'Nothing is Impossible' strategically, creatively, logistically and in mindset, and also to look after our people whilst doing so... I just want to be known as a ‘Nothing is Impossible’ company. Solving any brand or customer challenge, across any medium, in a way that gets talked about," Cochrane says.
Read the full interview here.