Q&A with Publicis Worldwide's Simone Waugh and Ryan Petie

In this interview with Campaign Brief, Publicis Worldwide's Managing Director Simone Waugh and Executive Creative Director Ryan Petie share how the agency's 'dig in' culture is allowing them to create 'the one per cent of work that will change the world'.

(Top left to right: Simone Waugh managing director; Ryan Petie, executive creative director; Jude Johannesen, executive director client service. Bottom left to right: Simon Murphy, chief strategy officer; Vicki Lee, head of production; James Ansell, executive director digital and social)

"Making these ideas comes down to a team who digs in to make the work better and better... That's our culture - no egos, be hard on the work, but be kind to each other," says Simone Waugh.

Read the full interview here.