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Q&A with Publicis Worldwide's Simone Waugh and Ryan Petie


In this interview with Campaign Brief, Publicis Worldwide's Managing Director Simone Waugh and Executive Creative Director Ryan Petie share how the agency's 'dig in' culture is allowing them to create 'the one per cent of work that will change the world'.


"Making these ideas comes down to a team who digs in to make the work better and better... That's our culture - no egos, be hard on the work, but be kind to each other," says Simone Waugh.


Read the full interview here.

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