Publicis Groupe has launched its media investment and intelligence practice, Publicis Media Exchange (PMX), in the New Zealand market, led by Kate Grigg as Head of PMX and Vicki Anderson as Head of Investment.
PMX is Publicis Groupe's central investment practice, responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.
Grigg moves from her role as Head of Digital Media at Publicis Groupe’s media agency, MBM.
Anthony Ellis, Managing Director of PMX Australia & New Zealand, said: “We are privileged to have Kate leading PMX in New Zealand, and Vicki driving our relationships with media partners in collaboration with our investment leads, Catherine (Hamilton) at MBM and Bridget (Soljan) at Spark Foundry, as our brands focus on delivering growth for clients through our market-leading solutions.
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