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Publicis Groupe ANZ CEO Michael Rebelo on creativity’s superpower to drive business growth

Michael Rebelo, CEO of Publicis Groupe ANZ, spoke with The Australian's Growth Agenda live from Cannes, where he'd spent the week as a juror for the Creative Effectiveness category.

Michael shared how this year's winners highlighted the importance of commercial creativity and served "as strong justification against cutting marketing investment when faced with economic challenges."

“These awards showcase how creativity can be the superpower for business that will lead to a superior competitive advantage, transformation and growth…and how that is unlocked through great ideas, great thinking and great strategy," Michael said.

Read the full article here.


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