In a candid interview with AdNews Australia, Saatchi & Saatchi CEO Patrick Rowe shares his vision for the agency - to proactively identify growth opportunities for clients and make sure creativity is having the 'biggest impact' possible.
"Our business has evolved to make sure that we can create content and messages and impact in all sorts of channels, be that content, be that social, be that through CRM in a one-to-one relationship with a customer," Rowe says.
“So, creative thinking and helping brands drive their reputation and their connection to customers has evolved. And we see that reflected in the work we do."
Read the full article here.
Commentaires