When it comes to clients' needs there is no one-size-fits-all approach. It's about creating flexibility, Publicis Groupe CEO Mike Rebelo says.
"It's like a graphic equalizer, because every client is different. They might want the bass and the treble set at different levels, depending on the track, the album or the genre of music. That's what we provide clients here - the graphic equalizer of marketing transformation capabilities that they can set to what they see are the right settings for their challenges."
Mike sat down recently with TrinityP3 Founder and CEO Darren Woolley to talk about the Groupe's integrated agency model, its strengths and the learnings he's taken with him along the way.