Balance Internet Managing Director Kostya Ogar and Director of Architecture & Strategy Sebastian Klett recently shared their insights with AdNews Australia on the rapid growth of the local ecommerce market.
The pair discussed the strategic shift of media agencies towards increased ecommerce spending and the future trends businesses should keep an eye on.
“It's not enough to have a digital presence; businesses need to ensure that their digital strategies are at the forefront of their operations. Investment should concentrate on digital-first initiatives, emphasising value creation and improved customer experiences," Ogar said.
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